About
Hi again.
I'm a Growth & Lifecycle Marketer at MetaMask (Consensys), where I work on the messages people get in the moments that matter: push, in-app, and email.
I'm happiest when something doesn't add up and I get to find out why. That curiosity is how I approach everything, from planning a campaign to reading a report. I want to understand the person on the other end first, and then build the simplest thing that helps.
I'm a problem solver at heart, and I'm a people person too. I work closely with Product, Analytics, Research, Design, and Legal, and I try to explain complicated things in plain language so everyone can make good decisions together.
What I'm into at work
- Personalization that feels helpful, not creepy
- Testing ideas honestly, including when they fail
- Localization, so a message feels local anywhere
- Building AI-assisted workflows that cut busywork