I get curious first.
Before I build a campaign, I ask what the person was trying to do and where they got stuck.
Lifecycle strategy · Audience researchGrowth & Lifecycle Marketer
Hi, I'm Ray.
Part analyst, part storyteller. I find why people leave and build what brings them back.
MetaMask
See my work
How I work
Curious, solution-minded, and good with people.
I solve the real problem.
A dip in results usually has a boring root cause. I find it before I guess.
Measurement · QA · ReportingI test instead of assume.
Holdouts and A/B tests tell me what works. I share the losses along with the wins.
ExperimentationI make it feel personal.
The right message, at the right moment, in your language.
Push · In-app · Email · LocalizationI build tools to save time.
I made an AI workflow that handles the repetitive work, so I can spend my time on the interesting problems.
AI-powered marketing opsI bring people along.
I work with Product, Analytics, Research, Design, and Legal, and I explain things in plain language.
Collaboration